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Digital Marketing Salary in India

Unveiling the Truth: What is the Average Digital Marketing Salary in India?

Unlock the average digital marketing salary in India with this guide. Find out the key factors, current trends, and local differences that affect the average salary of a digital marketer in India.

Digital marketing strategies continue to change and develop at their own pace. It creates approximately 1.4 lakh employment opportunities. In this rapidly changing industry, India provides career opportunities for candidates looking for an exciting future.

In this guide, Proadept Academy, a premium digital marketing institute in Kolkata will tell you about the salary structure in digital marketing. Here you go:

We all know that existing brands come up with new ideas daily in the digital space. This further advancement in technology increases the demand for skilled professionals and therefore it impacts the average digital marketing salary in India.

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Understanding Digital Marketing Roles:

Digital marketing encompasses a massive range of pastime roles, each requiring wonderful expertise units and understanding. From SEO professionals to social media managers, the opportunities are vast and varied. 

For instance, a Digital Marketing Manager oversees complete marketing campaigns, while a Content Writer focuses on crafting compelling content to have interactive audiences. These roles shape the spine of any successful digital Marketing approach, contributing to brand visibility and purchaser engagement.

Factors Influencing  Average Digital Marketing Salary in India

Experience plays an important role in determining the average salary of a digital marketer in India. The digital marketing starting salary in India generally commands lower wages than their experienced counterparts. 

Furthermore, geographic location has a significant impact on compensation. For example, the average digital marketing salary in India in cities like Mumbai or Bangalore tends to be higher salaries due to the higher cost of living Moreover, the sector also plays an important role in the remuneration process, with companies such as e-commerce and IT offering competitive salary scales

According to a study by an HR consulting firm, the average digital marketing salary in India ranges from Rs 4-12 lakh per annum, depending on factors such as experience, location, skill set and more. This shows the growing demand for digital marketing skills everywhere in businesses.

Regional Disparities: Salary Differences Across States:

In India, there are clear regional differences in average digital marketing salary in India across states. While big cities boast higher salaries, Tier 2 and Tier 3 cities offer much lower salaries. For example, a DM manager in Delhi can earn significantly more than his counterpart in a smaller city like Jaipur. However, it is important to consider the cost of living when assessing the average digital marketing salary in India differences across regions.

digital marketing seo social media ppc

What is the average digital marketing salary in India?

1. Digital Marketing Manager

According to Payscale, the average salary of digital marketing manager in India is around ₹8 lakhs to ₹18.5 lakhs per annum.

It takes 3 to 4 years to transform an applicant into a Marketing Manager because it depends entirely on your adaptability and willingness to adjust to how you approach marketing and how carefully you execute your campaigns.

How competent you are at generating plans for your team matters, as your work will become more complex as you execute in-depth campaigns and marketing plans in practice.

The demand for skilled digital marketing professionals is rising by the day. As a result, businesses are using numerous digital platforms to establish their companies increasing the average salary of digital marketing manager in India

2. Digital Marketing Executive 

If you are new to the world of digital marketing and searching for an average salary of digital marketing executive in India, as a digital marketing executive or SEO executive You will be responsible for various activities such as keyword research, analysis, and testing.

One may assist in developing, executing, and optimising online marketing campaigns and strategies to develop long-term digital connections with the target customer.

This position requires an excellent understanding of digital marketing concepts, an analytical and critical viewpoint, and the ability to write effectively.

The average salary of digital marketing executive in India for a fresher ranges from 15k and 20k per month.

3.  Digital Marketing Specialist

One can become a marketing specialist in a year or two, depending on their competencies and skill set. To become a specialist, one must first specialize in SEO or SEM and become an expert in their field.

You might qualify for a Team Leader (TL), but your creativity, exceptional performance, and passion will significantly benefit any organization.

The average monthly salary for a digital marketing specialist ranges between ₹4.0 lakhs to ₹7.0 lakhs per annum. This translates to a monthly salary of approximately ₹33,000 to ₹58,000.

Your performance and qualifications determine the rate of growth and advancement.

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4. Content Marketing Manager

The content marketer’s role is to monitor the company’s content strategy, optimize it in many ways, and develop comprehensive material, such as video, audio, print, blog posts, social media posts, and more.

The ultimate objective is to bring loyal consumers to their products and businesses!

They must stay updated with new trends and technologies in their field, as they are supposed to generate relevant content.

Strong writing, editing, and interpersonal skills are required for this position, and strong analytical and logical abilities to create a good relationship with potential consumers.

Content marketer salaries in India range between  ₹3.0 lakhs to ₹9.0 lakhs per annum.

5. Email Marketing Executive

These potential employees generate leads for the business by implementing email marketing campaigns, managing email databases, and distributing newsletters.

One has to determine the audience of interest, establish an email list accordingly, and design and execute a direct email marketing campaign that includes proofreading emails for clarity.

They are in the position of following and analyzing email performance and recommending improvements while offering data on email marketing-generated revenue.

The typical email marketing executive’s salary is roughly $23,000 monthly and varies by organization. 

6. PPC Specialist

PPC specialists are in the position of setting up and managing PPC (Pay Per Click) strategy for their clients.

They assist with and analyze keyword bids, monthly budget caps, impressions share, goal tracking, revenue tracking, and other indicators.

Other tasks include managing the web data analysis dashboard, reports, and essential reporting tools and tracking search results and successes across all search platforms.

You must have good analytical and management skills to take on this profession and earn high pay.

A PPC Specialist Marketer’s monthly salary is given below : 

  • Lower end: ₹4.0 lakhs / 12 = ₹33,333 per month (approximately)
  • Higher end : ₹7.0 lakhs / 12 = ₹58,333 per month (approximately)
digital marketing salary in india
Digital Marketing Salary in India

7. Social Media Marketing Experts/Managers

This applicant accomplishes multiple tasks that generate traffic to a website and improve by publishing blog posts, infographics, video posts, and other relevant information.

They use social media avenues to market their content and develop ways to attract visitors while offering real connections and contact with their target audience. 

A Social Media Manager’s Salary usually ranges from ₹25,000 to ₹1,00,000 per month. These multiple factors reflect the influence of multiple factors:

Like most jobs, experience is key. Freshers with 0-2 years of experience start at the lower end of the range (₹25,000 – ₹40,000). Middle employees with 2-5 years of experience and a proven track record can move up to the middle level (₹50,000 – ₹70,000). Experienced social media experts/managers with more than 5 years of experience and specialized skills can command salaries at the top (₹80,000 – ₹1,00,000 or more).


In conclusion, the average digital marketing salary in India is influenced by various factors. But there are  Numerous opportunities exist in Digital Marketing that shape the average digital marketing salary in India. you just need to find the right one and begin your journey whenever you want. ​ Potential digital marketers may successfully manage their career pathways by staying current on salary trends like the average salary of a digital marketer in India and utilizing in-demand talents.


What is the typical digital marketing intern salary in India?

Digital marketing intern salary in India  ( typically ranges from 4k to 10k per month depending on factors such as educational qualifications and relevant experience.

How does salary vary between agency and in-house roles?

Salaries in agency roles can vary depending on company size and reputation, while in-house work can offer greater empowerment and benefits such as bonuses or stock options.

Are there additional perks or bonuses common in the industry?

Yes, digital marketing professionals can get paid based on performance metrics like lead generation, website traffic, or revenue growth.

What steps can professionals take to negotiate the highest salary in digital marketing in India?

Researching industry standards, highlighting relevant skills and achievements, and demonstrating value to the employer are key strategies for negotiating an average salary in digital marketing in India.

What is the starting salary of digital marketer in India?

The starting salary of digital marketer in India ( typically ranges from 2 lakh to 4 lakh per annum.

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