10 Free Digital Marketing Tools for Agencies and Beginners

Everyone is aware of the necessity of free digital marketing tools for businesses and industries in the modern era. Any industry or business that wants to survive and succeed must have a strong internet presence. The use of digital marketing tools free can turn the strategy into an effective outcome. Now let’s check out the top 10 digital marketing tools below:

Proadept Academy, a digital marketing institute in Kolkata will share this in-details.

Now Let’s Check Out the Top 10 Free Digital Marketing Tools Below:


With the aid of conduct analytics as well as client feedback, Hotjar is the online marketing tool for product experience analytics that enables you to better comprehend and relate to your clientele.

You may see what customers see with the use of the see capabilities, such as Heat Maps as well as Recordings. It is one of the best digital marketing tools for beginners too. You may include your consumers’ opinions in the dialogue by using the Ask tools, which include surveys as well as feedback. The best solution for automating every step of the user investigation procedure, from recruiting and arranging time to hosting and capturing, is Engage.

The information and knowledge you obtain from conventional products as well as web analytics solutions like Google Analytics or Mixpanel are enhanced by Hotjar. It is one of the best free digital marketing tools. Also, it’s a market-leading, user-friendly solution that helps you make the connections between what’s occurring on your website and user behavior research, consumer input, and customer experience insights.


One of the best online marketing tools is Ubersuggest, made by an Italian developer. Useful for researching keywords. Neil Patel has reopened and improved it to provide more useful data at no cost. Its popularity has skyrocketed since its relaunch. It is one of the best free digital marketing tools in the market.

Any content must have relevant keywords. Data is provided in real-time by Ubersuggest. Google Suggest is where all the data is compiled.

Quickly and easily, Ubersuggest is considered the best online marketing tool and can provide a plethora of long-tail keywords. It returns results according to the user’s chosen language and region.


Graphics go beyond the simple use of images in these online marketing tools. The ability to express oneself visually is a skill in and of itself. The majority of the time, graphics and other forms of visual interaction leave a more lasting effect than words alone. It includes pictures, graphics, typefaces, vector graphics, etc. However, It is one of the best free digital marketing tools in the market.

Google Trends

For digital marketers on a budget, Google Trends is a gold mine of information for search engine optimization (SEO) and content promotion. In terms of useful insights revealed, it is among the top digital marketing tools currently accessible.

Google Trends serves as an online marketing tool that is powered by Google. Keyword research, PPC campaign organizing, traffic investigation, and analysis, etc. are all areas where it finds application in search engine optimization.

With the rise of voice search, it is crucial for search engine optimization to find long-tail keywords, and this tool may assist with that. Another purpose for it is to foretell a possible market segment. You can use such digital marketing tools for free. If you want to know when something is trending as well as what it is, you can utilize Google Trends. In terms of demand-based service or product launches, it provides a decent summary. This makes it useful for trend forecasting.


It is one of the best free digital marketing tools in the market. One free digital marketing device is GTmetrix, which measures how fast a website loads. An improved search engine ranking is inherently dependent on a fast website.

Search engines will not rank a site that has high-quality content but slow loading times. The reason is, nobody sticks around for a slower-loading page. You can use such digital marketing tools for free. My first instinct is to click on another on-page result from the search and ignore that site. Therefore, amongst all the digital marketing tools accessible, a tool to measure the speed of a website becomes paramount.

The Canadian firm GT.net was created and considered as one of the best online marketing tools. So its clients could monitor how well their websites were doing. Once again, its popularity stems from the fact that it is easier to use than competing speed testing software.


Before placing a website on the search engine results page (SERP), search engines look at its quality as well as structure. It is one of the best tools for digital marketing agencies to regularly assess your position concerning your rivals. Websites with good optimization and structure are more likely to rank higher. Rewriting what you write for search engine optimization is crucial as a result.

Despite having search engine-friendly capabilities right out of the box, WordPress CMS lacks some characteristics that are necessary for ranking higher in search results. Analyzing the competitor’s website is also possible with the use of free digital marketing tools. Because of this, you need an assortment of SEO plugins to improve the performance of your site on WordPress.

The single most well-known SEO plugin for WordPress is Yoast SEO. The plugin in question offers multiple suggestions to assist you in creating content that is search-engine friendly, with a focus on on-page SEO optimization. It is one of the best free digital marketing tools in the market.

Consequently, increasing the likelihood that your site will receive organic visitors and, more crucially, make money.


It is time to organize the audience when the content is prepared and released following the different steps of SEO conformance.  Now is the moment to boost traffic as well as ensure that the proper people see the material. You can use such digital marketing tools for free to add value to your overall digital marketing skillset.

Using MailChimp, the process is straightforward. You can use it as a free digital marketing tool in the market.

One of the most useful tools for campaigns is MailChimp. Campaigns are guided by audience data analytics.

For the first 30 days, MailChimp as the best online marketing tools provide new users with access to their platform and access to world-class assistance at any time, day or night. Fun suggestions and pointers on how to make sense of the numbers are also provided.

Google Search Console

It is one of the best tools for marketing agencies provided by Google, Google Search Console assists you in keeping an eye on, maintaining, and debugging your website’s visibility in Google Search results. There is a free version, from all of the top 10 digital marketing tools. Although Search Console is not required to appear in Google search results, it does assist you in better understanding and managing Google’s perception of your website. You can use such digital marketing tools for free.


It is no longer necessary to create unique posts for each social media site along with keeping tabs on each one separately. Similar to Social Mention, the free digital marketing tool Buffer allows users to centralize their social media marketing efforts.

It is one of the best tools for marketing agencies. Joel Gascoigne as well as Leo Widrich were among a group of European expats who created the Buffer application in San Francisco.

Google Analytics

Google Analytics is one of the best tools for digital marketing agencies. Managing content creation, publication, and distribution across organized social media platforms, as well as email marketing. After this, what comes next? What about taking a website’s massive amount of traffic as well as turning it into actionable insights?

Google Analytics is here. It is an analytics tool for websites developed by Google. It is one of the best digital marketing tools for beginners too. To monitor and analyze website traffic, it contains multiple parameters. The Google account is typically associated with it.

Utilizing Google Analytics is a good idea for several reasons:

  • Pay nothing.
  • Data is automatically gathered.
  • Custom report construction.
  • Other tools and platforms can be seamlessly linked with it.
  • Find content throughout the site.
  • Rate of bounce.

Factors such as consumer gender, age, interests, nation, city, gadget, etc.

A deeper grasp of content generation is aided by it. It comes last but not least is, the top 10 digital marketing tools.

To sum up, while there are other online analytical instruments, Google Analytics stands head and shoulders above the crowd. The ordinarily dull study becomes much more interesting with its abundance of features as well as the fact that You can use such digital marketing tools free.

To Wrap Up

The free digital marketing tools utilized to accomplish digital marketing tasks are among the most crucial aspects of this field.

Given the breadth and depth of modern marketing across the top 10 digital marketing tools, it is essential to have solutions that can handle this diversity while also streamlining and quicker.  All of the digital marketing tools listed above are available for free, which increases their worth.

Hotjar is an online marketing tool that utilizes conduct analytics and client feedback for product experience analytics. It helps businesses comprehend and relate to their clientele by providing features like Heat Maps, Recordings, and tools for gathering customer opinions through surveys. It enhances insights obtained from traditional analytics solutions like Google Analytics, making it a valuable free digital marketing tool.

Ubersuggest is a free digital marketing tool known for its effectiveness in keyword research. Developed by an Italian developer and improved by Neil Patel, it compiles real-time data from Google Suggest, offering a wide range of long-tail keywords. Its popularity lies in providing useful data at no cost and being a user-friendly solution for beginners and experienced marketers alike.

GTmetrix is a free digital marketing tool that measures website loading speed. Website speed is crucial for improved search engine rankings, as search engines prioritize fast-loading sites. GTmetrix, created by a Canadian firm, helps monitor website performance, ensuring a positive user experience and higher chances of search engine ranking.

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