Use our comprehensive guide to set up a Google Ad account step by step. Effectively reach your target audience by optimizing your ads, from account creation to campaign setup.

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Google Ads is one of the best platforms a business must use when seeking increased visibility and traffic online. If your goal is increasing sales, collecting leads, or simply creating brand recognition, Google Adwords covers merely this.

Here is a simple brief by Proadept Academy, an advanced PPC training institute in Kolkata, on how to set up a Google Ad account step by step quickly and effectively.

Step 1: Account Creation or Sign In to a Google Account

Firstly, you should have a Google account. If you’re a user of services like Gmail and other Google services, you need to sign in using this account. Otherwise, create a new one:

Go to ads.google.com to create a Google Ad account.

Press Create an account and follow the instructions that appear.
When your account is set up for pay-per-click (PPC) advertising, you can go to Google Ads at ads.google.com and then select Get Started.

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Step 2: Define Your Campaign Goals

Google Ads requires you to choose the desired campaign goal. This assists Google in determining your specific setup in its bid to meet the goal you have set. Common goals include:

Sales: Encourage consumers to buy items online, on mobile applications, or in physical stores.
Leads: Create interest in products or services, including inquiries and sign-ups.
Website Traffic: Direct users to your website.
Brand Awareness: Use promoted accounts to be more visible on Google’s services.

If unsure, there is a choice of general settings, allowing you to create a campaign with no detailed advice. Check the Google Ads Manager account once.

Step 3: Select Your Campaign Type

Google Ads offers several campaign types, like:

Search Campaigns: Advertisement that appears on the right side of the search results where only text is used.
Display Campaigns: Website banner ads, mobile in-app ads, & bumper video ads on YouTube.
Shopping Campaigns: These are especially useful for eCommerce stores with a product display.
Video Campaigns: The ads are placed on YouTube channels and other platforms that contain videos.
App Campaigns: Advertise a specific mobile app and suggest downloading or using it.

Search campaigns are often the simplest to handle for newbies in digital marketing. Select which type of campaign you want and click on Next.

Step 4: Define Your Target Audience

Google Ads has strategies that can be used to target specific audiences. Define your audience by:

Location: Select what area of the world you want your ads seen in (what specific country, city, or within a certain distance of a selected city).
Language: Choose languages that your audience uses in their day-to-day activities.
Demographics: Limiting keywords to age, gender, or household income will help in achieving this goal.

It helps place your ads in the right areas and with the right audiences, which, in turn, will lead to high rates of interaction.

Step 5: Determine the Financial Parameters for Your Campaign Budget

Look at how much money you are willing to spend every day on the campaign you are running. For instance, if you allocate $10 a day, your expenditure for a whole month will not exceed $300. Begin with a little capital and increase it depending on the results you get.

Bidding specifies how you should be charged with the ad inventory. Choose from:

Maximize Clicks: It is crucial to get multiple clicks when you can afford it within your PPC ad budget.
Target CPA (Cost Per Action): Payment for specific transactions, purchases, or registration of users or clients.
Manual CPC (Cost Per Click): Bid controlling with a focus on the amount of bids by an individual.

For beginners, “Maximize Clicks” is a good way to start your advertising in Google Ads if you do not know what else to do.

Step 6: Create Ad Groups

Ad groups help divide your campaign into smaller and more manageable parts depending on the theme or products. Each ad group contains the following:

Keywords: The words and phrases that create the link between your ads and search.
Ad Copy: The particular ads that the users are shown every time they type those keywords into the search engines. You can also create a Google Ad account without a campaign.

For instance, if your business is in the clothing niche, ad groups can be ‘Men T-shirts,’ ‘Women dresses,’ ‘Children wear,’ ‘etc.

Step 7: Research and Add Keywords

Keywords are crucial and are an important part of the whole campaign. These words are those that users use in a search engine such as Google to find a product or service similar to yours. You can utilize Google’s Keyword Planner to identify our target keywords that have a good search traffic and competition rate.

Incorporate a mix of:

Phrase Match: Ads show up for searches that include your precise term.
Exact Match: The ads always appear using precise search terms.
Broad Match: Demands ads for relevant searches.

Step 8: Write Your Ad Copy

Being creative and coming up with appealing ad text is important. Open Google Ads settings, and there, each text ad includes:

Headline: Two or three short lines, a maximum of thirty characters in length. Make it timely and interesting.
Description: Describe the value proposition concisely in 90 characters. Here, it is possible to provide information on priority features, promotions, or special facilities.
Display URL: For web and social media advertisements, let users know where the link leads when they click on your advertisement.

For example:

Headline 1: Succinct and catchy “Affordable Designer Handbags”
Headline 2: They include things such as “Free Shipping on Orders Over $50.”
Description: Check out our new catalog of handbags for women that are available only in our store. Limited-time discounts!”

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Step 9: Set Up Conversion Tracking

Using conversion tracking is useful for analyzing the accuracy of your ads. This measures phone clicks, which are actions, such as a purchase, sign-up, or download, by users after clicking on your ad. This is how to advertise on Google Ads for beginners.

Open tools and settings.
Choose measurement, followed by select conversions.
Read the guide below for the installation of the tracking tag on your website or application.

Step 10: Review and Launch

Want to set up Google Ads for the first time? Before launching, double-check:

Targets of the campaign, costs, and bidding strategies.
Referring to the preparation of ads for precision and relevance.
Biased and filtered the reach to ensure that people of the targeted demographic are subscribing only.

Upon satisfaction, click on the publish campaign button to begin running the ad. This is how to create a Google Ad account step by step.

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Conclusion

The process to set up a Google Ad account step by step when developing an account is easily understandable. When your campaign is up, make it a point to view it at least once a week so you can inject improvements. Therefore, with these Google Ads account setup guides, know how Google Ads can be a strong platform used to expand businesses on the internet.

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