How Many Types of SEO are there in Digital Marketing

In this article, Proadept Academy, a digital marketing training institute in Kolkata, will tell you about the types of SEO.

• Off-site SEO

Forming connections from reputable sites in your domain, engaging in fruitful social media advertising, obtaining favorable reviews from clients on different online forums, etc., are all examples of external ranking criteria that you can concentrate on. It is one of the best types of SEO.

• On-Page SEO

What you do to improve your website’s visibility in search engine results is all a part of this. To improve the website’s on-page SEO, you should write excellent content with the express goal of helping site visitors, use meta tags to make your content more understandable to Google programmers, highlight headings as well as additional content parts with HTML tags, as well as check for broken links along with duplicate content.

• Global Search Engine Optimization

If you want more organic traffic from people all around the world, speaking all kinds of languages, you need international SEO. To achieve success in international search engine optimization, you need to take into account the cultural background of the market you are targeting and enable them to pay using their currency and language. It is one of the best types of SEO.

Pay attention to the listing location when deciding on the proper format of times and dates.  If they are anxious, it’s best to speak their language. It is one of the most useful different types of SEO in digital marketing. Search engine optimization (SEO) on a global scale seeks to improve your intended audience’s online experience.

• Local SEO

To improve a company’s visibility in Google’s results for local searches, one of the most crucial forms of SEO is a local SEO strategy.

Through the analysis of their behavior through billions of searches, local SEO assists firms in reaching the local audience.

• E-commerce SEO

Online trade When compared to paid search, SEO is a more cost-effective method of increasing website traffic. If you own an online store, you may use this to your advantage by making your website more visible in search engine results.

You risk losing out on valuable exposure to prospective and eligible e-commerce clients if the website doesn’t show up in the search engine results pages (SERPs).

• White-Hat SEO

What we mean when we talk about “white-hat” SEO is that it adheres to the guidelines set out by Google as well as the other big search engines. While improving your website’s visibility in search engine results pages (SERPs), white-hat SEO ensures that your site complies with each search engine’s guidelines for acceptable behavior.

• Grey-Hat SEO

Compared to white-hat SEO, this method carries a higher degree of risk. The reason is, that there is a lack of clarity in the conditions of use surrounding the issue, which makes gray-hat SEO practices neither white-hat nor black-hat.

If you use gray-hat SEO techniques, nevertheless, search engines won’t prohibit your site. It is one of the best types of SEO. What you post in line with gray-hat SEO is, to put it simply, not well defined.

• Black-Hat SEO

To get a higher ranking in the results of a search “black-hat” SEO takes advantage of loopholes in the algorithm. To achieve higher rankings in search engine results, one uses tactics such as keyword stuffing, cloaking, sponsored link building, etc. While these tactics yield quick results, they may have a detrimental effect on your website if Google finds out about them. Therefore, stay away from black hat SEO.

• Negative Search Engine Optimization

As a kind of search engine optimization, negative SEO is disgusting and immoral. To get a benefit over your competition or perhaps surpass them, you can use negative SEO to bring down their search ranks.

Getting into someone’s site to add a suspicious amount of low-quality links to it is one example of bad SEO practices. It is one of the best types of SEO. Another is writing negative evaluations or criticism about someone on multiple web pages and discussion boards. If detected engaging in unethical SEO practices, a person may face numerous legal complications.

• Mobile SEO

Search engine optimization (SEO) that takes into account both the user experience on mobile phones and the needs of search engines is known as mobile SEO.

• Voice Search SEO

Vocabulary, as well as phrase optimization for virtual assistant queries, is known as voice search engine optimization, or voice SEO. If you want your website to rank well for queries made with a voice assistant, you need to implement voice SEO, say SEO experts.