Unlock the average digital marketing salary in India with this beginner’s guide. Find out the key factors, current trends, and local differences that affect the average salary of a digital marketer in India.
Digital marketing strategies continue to change and develop at their own pace. It creates approximately 1.4 lakh employment opportunities.
In this rapidly changing industry, India provides enormous career opportunities for candidates looking for an exciting future.
In this guide, Proadept Academy, one of India’s premium digital marketing institutes, will tell you about the salary structure of digital marketing.
Here you go:
We all know that existing brands come up with new ideas daily in the digital space.
In fact, further advancement in technology increases the demand for skilled professionals. Therefore, it impacts the average digital marketing salary in India.
Understanding Digital Marketing Roles:
Digital marketing encompasses a massive range of pastime roles. Each one of them requires excellent expertise and understanding.
From SEO professionals to social media managers, the opportunities are vast and varied.
For instance, a digital marketing manager oversees complete marketing campaigns, while a content writer focuses on crafting compelling content to have interactive audiences.
These roles shape the spine of any successful digital marketing approach, contributing to brand visibility and purchaser engagement.
Factors Impacting Average Digital Marketing Salary in India
Experience and expertise play a vital role in determining the average salary of a digital marketer in India.
The starting salary of digital marketing in India generally steers lower wages than their experienced peers.
Furthermore, geographic location has a significant impact on remuneration.
For example, the average digital marketing salary in India in cities like Mumbai or Bangalore tends to be higher due to the higher cost of living.
Moreover, the sector also plays an important role in the remuneration process. Companies such as e-commerce, real estate, health and IT offer competitive salary scales.
Current Digital Marketing Salary Trends in India
According to Kraftshala, the average digital marketing salary in India ranges from Rs 3-8 lakh per annum. It varies as at starting level 3-4 LPA, mid-level 4-6 LPA, and experienced candidates can earn 6-8 LPA.
It depends on factors such as experience, location, skill set, and more.
This shows the growing demand for digital marketing skills everywhere in businesses.
Regional Distinctions: Salary Differences Across States
In India, there are apparent regional differences in average digital marketing salary across states.
While big cities boast higher salaries, Tier 2 and Tier 3 cities offer much lower salaries.
For example, a DM manager in Delhi can earn significantly more than his counterpart in a smaller city like Jaipur.
However, it is important to consider the cost of living when assessing the differences in average digital marketing salaries in India across regions.
What is the Average Digital Marketing Salary in India?
Digital Marketing Manager Salary
The average salary of a digital marketing manager in India ranges around ₹8 lakhs to ₹18.5 LPA approx.
It takes 3 to 4 years to transform an applicant into a Marketing Manager because it depends entirely on your adaptability and willingness to adjust how you approach marketing practices.
The demand for skilled digital marketing professionals is rising by the day. As a result, businesses are using numerous digital platforms to establish their brand value. This leads to an increase in the average salary of digital marketing managers in India.
Digital Marketing Executive Salary
If you are new to the world of digital marketing, then the average salary for a digital marketing executive in India would range from 15k to 20k per month.
Digital Marketing Specialist Salary
One can become a marketing specialist in a year or two, depending on their competencies and skill set.
To become a specialist, one must first specialize in SEO or SEM and become an expert in their field.
For an expert or specialist, the average yearly salary would range between ₹4.0 lakhs to ₹7.0 lakhs per annum.
This translates to a monthly salary of approximately ₹33,000 to ₹58,000.
Your performance and qualifications determine the rate of growth and advancement.
Content Marketing Manager Salary
The content marketer’s role is to monitor the company’s content strategy, optimize it in many ways, and develop comprehensive material, such as video, audio, print, blog posts, social media posts, and more.
The ultimate objective is to bring loyal consumers to their products and businesses!
An experienced content marketer’s salaries in India range between ₹3.0 lakhs to ₹9.0 lakhs per annum.
Email Marketing Executive Salary
These potential employees are responsible for generating leads for the business by implementing email marketing campaigns, managing email databases, and distributing newsletters.
One has to determine the audience of interest, establish an email list accordingly, and design and execute a direct email marketing campaign that includes proofreading emails for clarity.
They are in the position of following and analyzing email performance and recommending improvements while offering data on email marketing-generated revenue.
The typical email marketing executive’s salary ranges from ₹3 LPA – 12 LPA, varies by organization and experience count.
PPC Specialist Salary
PPC specialists are in the position of setting up and managing PPC (Pay Per Click) strategy for their clients.
They assist with and analyze keyword bids, monthly budget caps, impressions share, goal tracking, revenue tracking, and other indicators.
Other tasks include managing the web data analysis dashboard, reports, and essential reporting tools and tracking search results and successes across all search platforms.
A PPC specialist’s monthly salary ranges around ₹4.0 LPA – 8 LPA.
Social Media Marketing Experts/Managers
This applicant accomplishes multiple tasks that generate traffic to a website and improve social media presence by publishing infographics, video posts, and other relevant information.
They use social media strategies to market their content and develop ways to attract visitors while offering real connections and contact with their target audience.
A Social Media Manager’s Salary usually ranges from ₹4 LPA to ₹8 LPA or higher.
Multiple factors depend on this variation, such as:
Freshers with 0-2 years of experience start at the lower end of the range ₹2 LPA – ₹3 LPA.
With 2-5 years of experience and a proven track record, one can get ₹4 LPA – ₹8 LPA.
Experienced social media experts/managers with more than five years of experience and specialized skills can earn more.
Conclusion:
In conclusion, the average digital marketing salary in India is influenced by various factors. You just need to find the right one and begin your journey whenever you want.
Potential digital marketers may successfully manage their career pathways by staying current on salary trends like the average salary of a digital marketer in India and utilizing in-demand talents.
Want to craft a killer marketing strategy to accelerate your brand value?
Learn digital marketing online or offline from industry experts.
Frequently Asked Questions (FAQs)
What is the typical salary of a digital marketing intern in India?
Digital marketing intern salary in India ( typically ranges from 5k to 10k per month depending on factors such as educational qualifications and relevant experience.
How does salary vary between agency and in-house roles?
Salaries in agency roles can vary depending on company size and reputation, while in-house work can offer greater empowerment and benefits such as bonuses or stock options.
Are there additional perks or bonuses common in the industry?
Yes, digital marketing professionals can get paid based on performance metrics like lead generation, website traffic, or revenue growth.
What steps can professionals take to negotiate the highest salary in digital marketing in India?
Researching industry standards, highlighting relevant skills and achievements, and demonstrating value to the employer are key strategies for negotiating the highest salary in digital marketing in India.
What is the starting salary of a digital marketer in India?
The starting salary of a digital marketer in India typically ranges from 2 lakh to 4 lakh per annum.
